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David Rutledge
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Texan Rider Logo Proposal

CLIENT: Tarleton State University

ROLE: designer

TYPE: logo design, identity

After almost 30 years of the original spirit mark being untouched, the executive leadership at Tarleton decided it was time to entertain the idea of updating the logo. I was asked to submit ideas of what an updated spirit mark might look like. Tarleton ultimately chose to use an agency to design the final logo that was officially unveiled in 2017.

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© 2026 David Rutledge