CLIENT: Tarleton State University
ROLE: designer
TYPE: logo design, identity
After almost 30 years of the original spirit mark being untouched, the executive leadership at Tarleton decided it was time to entertain the idea of updating the logo. I was asked to submit ideas of what an updated spirit mark might look like. Tarleton ultimately chose to use an agency to design the final logo that was officially unveiled in 2017.
CLIENT: Rogers Healy and Associates, Healy Global Relocation
ROLE: designer
TYPE: social media, publications, email marketing
CLIENT: Tarleton State University, Student Affairs
ROLE: designer
TYPE: logo design, identity, publication design, integrated campaign
I worked with the Division of Student Affairs to create an engaging campaign and theme for their Class of 2021 programming and marketing that would carry across multiple platforms and mediums. This included annual events like Orientation, Duck Camp, and Transition Week for newly admitted students. Collateral comprised of email blasts, postcards, orientation guides, a move-in guide, social media, web, and video graphics aimed at student and parent participation.
Check out the full digital version of the Move-in Guide
CLIENT: St. Luke’s Episcopal Church
ROLE: designer
TYPE: identity, logo design
St. Luke’s wanted to revamp their college campus ministry program to encourage new members and create interest in the concept that you are loved, no matter who you are or what you believe. I created a logo and tagline that we were able to use across print collateral and social media.
CLIENT: Collier Consulting, Inc.
ROLE: designer
TYPE: advertising, identity
Collier Consulting reached out to me to provide some branding vision for their 20-year-old company. They are a geoscience and engineering firm. Their headquarters are in Stephenville, Texas, with satellite locations in Austin, Houston, and Waco, Texas.
Their one stipulation, they didn't want to change their logo or company colors. So, I presented the messaging and graphics in a guidelines format with examples to help better provide context for my proposal.
View the full branding guideline
CLIENT: W K Gordon Center for Industrial History of Texas
ROLE: designer
TYPE: logo design, identity
The Gordon Society was created as a giving program to support ongoing initiatives at the W. K. Gordon Center, a research facility of Tarleton State University. The center also doubles as a museum and special collections library in Thurber, Texas.
I designed the giving logo using historical elements important to the story of the center’s relevance to Thurber’s past. While it is a nod to the past, it also celebrates the contemporary importance of the center.
View the pdf version of The Gordon Society brand proposal.
CLIENT: Tarleton State University, Nursing Department
ROLE: designer
TYPE: logo design, event marketing collateral
Tarleton’s nursing program just recently celebrated its 40th anniversary of providing a top-tier nursing education to North Texas and beyond. To commemorate the event, they invited the university community, stakeholders, and alumni back to the university to help celebrate this milestone. For the event, I created a specialized mark that included a stethoscope in the logo. I also designed collateral that included an invitation, social media graphics, poster, and event program.
CLIENT: Tarleton State University, Admissions
ROLE: designer
TYPE: publication design
I worked with admissions to design the recruitment publication sent to prospective students during the 2016-17 academic year. The covers were printed with the repeating phrase, "Tradition. Family. Texans." in a high gloss strike thru.
This publication was awarded second place in the 2017 CASE IV Accolades competition in the category of Design - Publication Design Series.
View the full digital version of the 2016-17 Recruitment Viewbook
CLIENT: Tarleton State University
ROLE: designer
TYPE: brand awareness
A selection of billboards crafted for different audiences. Primarily focused on recruitment and brand recognition for Tarleton.
CLIENT: Tarleton State University
ROLE: designer
TYPE: campaign, brand awareness
This was a three year, $750,000, brand awareness campaign that took place in metro areas of Fort Worth, TX. to raise awareness of Tarleton’s brand among Fort Worth civic and business leaders. Supporting advertising appeared in selected print and broadcast media, as well as billboards and digital media. The ads featured Tarleton Alumni as leaders in their fields.
I've included just a few samples from the campaign.
CLIENT: Tarleton State University, Office of Development
ROLE: designer
TYPE: logo design, event marketing, campaign
I partnered with the Office of Development to strategically design a brand and graphics for Tarleton’s annual Day of Giving that targeted student and alumni involvement through social media, video and email marketing. In 2018, we rebranded the name of the event to called Giving Day. Tarleton successfully has raised more than 760,000 dollars during these events since its inception in 2016.
CLIENT: Tarleton State University
ROLE: designer
TYPE: social media graphics
Examples of social media graphics used on Tarleton's main social accounts to create engagement with current and former students, donors and stakeholders.
A case study in Higher Education Marketing. I made promotional posters that represented the key elements of Tarleton State University with a nontraditional fresh spin.
Produced and edited Tarleton’s 2014 Convocation Video that is shown annually to 2,000+ freshman. Convocation signifies the beginning of the four-year journey that the freshmen will partake in. A combination of video footage and photos were used in the editing process.
The Cottonwood Church video was made over a period of a couple months of filming and editing. The ultimate purpose was to show people a simple and honest appeal that anyone is welcome to the church. All footage was filmed by me
Selections from various print projects from Tarleton State University
CLIENT: W K Gordon Center for Industrial History of Texas
ROLE: designer
TYPE: event marketing, identity
These concepts were created for a local Stephenville event called "Summer Mix" where Tarleton alumni will gather to listen to great music, reminisce old times, and eat great food. My intentions were to portray an informal backyard BBQ vibe.
