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David Rutledge
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Leader Campaign

CLIENT: Tarleton State University

ROLE: designer

TYPE: campaign, brand awareness

This was a three year, $750,000, brand awareness campaign that took place in metro areas of Fort Worth, TX. to raise awareness of Tarleton’s brand among Fort Worth civic and business leaders. Supporting advertising appeared in selected print and broadcast media, as well as billboards and digital media. The ads featured Tarleton Alumni as leaders in their fields.

I've included just a few samples from the campaign.

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© 2026 David Rutledge