CLIENT: Tarleton State University, Student Affairs
ROLE: designer
TYPE: logo design, identity, publication design, integrated campaign
I worked with the Division of Student Affairs to create an engaging campaign and theme for their Class of 2021 programming and marketing that would carry across multiple platforms and mediums. This included annual events like Orientation, Duck Camp, and Transition Week for newly admitted students. Collateral comprised of email blasts, postcards, orientation guides, a move-in guide, social media, web, and video graphics aimed at student and parent participation.
Check out the full digital version of the Move-in Guide